| Men's Apparel & Accesory Designer
Since 1996. I've design & managed 11 categories of men's apparel & accessories including wovens, jackets, knits, denim, fleece, jackets to wallets, belts & headwear. Coordinating Catalogs & look books lead to Styling & Fashion Editorials lead to Wardrobe/Art Direction/Production Design in music videos. Video production work lead to HayFamShow.com.  |
| Companies & Clientele
Fortune421, Polymathix Co., Hot Air Brand, Matix & Matix White Label, Brobot Music, Hussel Premium, Ezekiel, Sleeping Giant Music, Osiris, Syndrome, Drunknmunky, Suspect Inc., Sound In Color, Prequel Magazine , G-Seven Premium, No Boundaries, Stranded, Nesi Apparel Group, the Tarrant Apparel Group, Brand House 7 and Fortune Fashion Ltd.  |
Artist Collaborations Include
Micheal Lau, Staple, Methamphibian, Andy Howell, Buff Monster, Cojo, Dez Einswell, Invisible Man, Eric Wollam, Daniel Park, Mr. Cartoon, Angry Woebot, Brobot, Cir , Andre Sibayan, Carlos Vega, Untitled, Logan Hicks, Craola, Jest & Tony of Alife, Jason Bogle/In4mation, UPSO, the Cleaner Corp, Nikao Youth Project |
| Highlights 1996 -Met Alyasha Owerka Moore who inspired him to become a designer. Attended my first ASR Tradeshow. |
| 1997 -Started a softgoods line called Phive Clothng as a working portfolio/education. |
| 1999 -Hired as Apparel Designer for Osiris Skate Shoes. |
| 2002 -Started experimenting with sewing which led to the Jon Phenom Exclusives and custom hand made jeans. Began attracting press and showing JP Exclusives at group art shows. |
| 2003-Moved from San Diego to Los Angeles to work for Nine Dot LLC. (Drunknmunky) for Men's Apparel & Accesory Design & Production.
July of 2003-Outfit Show curated by Rickey Kim. I sewed 19 pieces- 8 jeans and 8 denim jackets. We sent 17 pieces out to noteable artists as far as Hong Kong. Additionally, Began taking on various projects for freelance design for a number of clients. |
| 2004-Senior Men's Director at Ezekiel skate & surf brand. | 2005 -Brought on to the Prequel Mag team as the Fashion Editor. |
| 2006-Launched the Jon Phenom brand at Magic Tradeshow, Las Vegas. |
| 2008-Premiered HayFamShow.com in Los Angeles documenting the stories of inspiring stories in fashion, music & film. Encouraged by friends Benji & Joel Madden to begin djing at clubs & events. |
| Currently// freelancing for a number of brands. |
Started like this :
I met designer Alyasha Owerka Moore whe I was 18. He had done Phat Farm, Mecca, Dub & Droors and went on to create Fiber Ops and Alphanumerics. It was my dream because it involved art, culture, music and lifestyle. It was the first career I could see myself doing for 8 to 10 hours a day.
Early on I met Rickey Kim of Evilmonito. Rickey is a brilliant marketer. He really helped me with his support and just believing in my vision. Everything I learned in Guerilla Marketing stem from Mr. Kim.
Jon Phenom Exclusives:
One day I just grabbed my mothers old sewing machine and made a courier bag. From there I made pillows, bags & purses. The first pair took me a week and a half. People would constantly ask where I got my jeans. About a month later I made my first serious order for $200. I did that one in 3 days. Eventualy I was selling them for $450 a pair and sewing them together in 4 hrs from scratch.
The Process:
Reserch is important in finding out who your central customer is. You have to take into account music, media and culture. Creating the product is the easier part for me. Delivering the right product is the challenge. Fashion is volitile and changes frequently.
I met designer Alyasha Owerka Moore whe I was 18. He had done Phat Farm, Mecca, Dub & Droors and went on to create Fiber Ops and Alphanumerics. It was my dream because it involved art, culture, music and lifestyle. It was the first career I could see myself doing for 8 to 10 hours a day.
Early on I met Rickey Kim of Evilmonito. Rickey is a brilliant marketer. He really helped me with his support and just believing in my vision. Everything I learned in Guerilla Marketing stem from Mr. Kim.
Jon Phenom Exclusives:One day I just grabbed my mothers old sewing machine and made a courier bag. From there I made pillows, bags & purses. The first pair took me a week and a half. People would constantly ask where I got my jeans. About a month later I made my first serious order for $200. I did that one in 3 days. Eventualy I was selling them for $450 a pair and sewing them together in 4 hrs from scratch.
The Process:Reserch is important in finding out who your central customer is. You have to take into account music, media and culture. Creating the product is the easier part for me. Delivering the right product is the challenge. Fashion is volitile and changes frequently.